It’s time for a new approach to capital raising.

The financial crisis of 2008 changed everything. Investor questions now demand proof-driven answers. In an age of 21st Century thinking, many Capital Raisers still operate like new car salesmen—selling on price, a glossy exterior, a brand name, bells and whistles…yet not recognizing investors today are obligated to ask and understand what’s under the hood. Minard Capital was founded on an old-fashioned idea that seems more modern every day: Trust. We build sustainable value for our clients through trusted relationships with investors by constructing a defensible narrative that prompts a call to action for investors.

If all you have is a hammer, everything looks like a nail. Welcome to “business as usual” in capital fundraising.

Everyone knows the drill. The things we tell ourselves. If we build it they will come. Our brand alone should sell this fund. Our large asset size should guarantee more assets. We have an unreplicable strategy. We own a segment of the market few others occupy. More PhDs means smarter, better outcomes. A bigger Rolodex means higher success rates. But how do you get them to care? Return your calls? Agree to a meeting? Want what you have? At Minard Capital, we’ve proven it’s not how many people you know—it’s knowing who wants what you have and getting them to pay attention.

It took a lifetime to build your business. A careless marketer can burn it down in a single meeting.

In an industry filled with jargon, hype, and ups and downs, your brand—and the ideas and value it stands for—must be protected to endure. At Minard Capital, we help clients build brands that mean something to allocators because they share similar values and beliefs. We work to find those who appreciate, understand, and can derive value from your investment approach and outcome.

Introducing the Playbook for Capital Raising 3.0

This industry needs a revolution, and we need allies. Here’s how we do it…


  • The Audience

    We identify the right investors for the right fund at the right time for the right reason.

  • The Purpose

    We build powerful, unique, and authentic brands for our clients.

  • Investor Attention

    We won’t suggest a meeting unless we can match our clients' offering to the specific needs of the investor. Anything else damages their brand, our brand, and wastes the allocator’s time.

  • The Story

    We build compelling stories that give funds a reason for being.

  • A High Hit Rate

    We help teams prepare, practice, perform, manage perception, and provide incontrovertible proof.

  • The Future

    We look beyond the next pitch to build honest plans and future-forward programs based on testing and results.

  • The Right Talent

    We recognize people buy people. Believability is over 70% non-verbal communication.

It’s an art form that must be taught and practiced over and over until owned.

Fame is overrated. Influence: now that’s novel.

You won't see the Minard Capital name in headlines. Or at awards shows. Last year someone wanted to make a TV show about us. We declined. Our work should make our clients famous, not us. Our favorite room is not the board room, it’s the engine room.

At the end of the day, results matter. And we get them. But we get them the right way.

You cannot manage what you cannot measure. We provide weekly Progress Reports that detail—line by line—each deliverable against a deadline, each person accountable against a timeline, each commitment against your expectations. We need to show and prove what we have accomplished EVERY. SINGLE. DAY. There is nowhere to hide. Transparency, alignment of interest and proof: there’s no greater comfort than knowing exactly where you are and the knowledge that the path to success is paved, well-lit, and achievable. Anyone can look busy. Far harder is to prove the value of time well spent.

We are a full-service retained marketing firm.

9 Years Since Our

27 Years as an
Industry Insider

$19b In New Assets

180 Clients

98% Retention Rate

0 Debt Since Day One

27 Distinct
Distribution Channels

25 Countries Covered

Our greatest point of pride is having proved worthy of our clients' trust, respect and partnership. We’d be happy to put you in touch. Drop us a line. We don’t do brochures.

Together we push toward the light, breaking the horizon, unrelenting and resolute...

Minard Capital team

What makes a great team? Trust. Mutual respect. A pursuit of awesomeness, camaraderie and common goals. Hunger. Innovative thinking. Minard Capital’s culture centers on unearthing the distinct strengths of each team member and buffing those talents to a high gloss finish.

Imagine the firm you always wished you could have worked for. That image in your head? Yeah, we have the same one. Come test out theories, whiteboard concepts, and type manifestos. We look forward to meeting you. Click here to buzz the front door.

Minard Capital
Minard Guild
Minard Capital San Francisco office

Minard Capital LLC

The Flood Building
870 Market Street, Suite 900
San Francisco, California 94102

Phone: (415) 834-9000
Fax:      (415) 834-9515
Email: [email protected]

Minard Guild

The Flood Building
870 Market Street, Suite 918
San Francisco, California 94102

Phone: (415) 834-9000
Fax:      (415) 834-9515
Email: [email protected]

Request an Invitation to the Minard Guild