Minard Capital

The Art of the Institutional Sale

A book by Rachel S.L. Minard

I'm tired of the drama, the posturing, the busy work, the perception game. Let's all stop trying so hard to convince each other that filling time is marketing. Let's cut to the chase and tell an honest story. People don't buy what you do. They buy why you do it. If marketing is the intersection where persuasion, empathy, heart and etiquette meet, then this is the topographical map that will lead you to its molten core.The Art of the Institutional Sale

The Art of the Institutional Sale